telco icon Grow your relationships

Sales Force Automation for Pharma

The Pharma industry’s unique dynamic that relies on influencers to drive sales rather than consumers amplifies the importance of relationships. Trust is key in this regulated market, as is the ability to track inventory quickly.

Increase Efficiency

  • Communicating information quickly.
  • Facilitating order placement and invoicing.
  • Access to customer history during sales visits.
  • Giving distributors and the head office real-time inventory information.

Crucial industry-specific functions

Tracking of product batches and expiry information enable product recalls that support the regulatory framework and your reliability.

Augmented decision making

Build a database and drive MIS to augment decision making and give you an edge in a market where marketing information and sales are closely coupled.

Medical Rep Information System

  • Empower your reps with key product and competitor information.
  • Assist in route planning, keep track of samples.
  • Focus on indispensable relationship-building with doctors and chemists by eliminating non-essential paperwork.

Informed medical reps foster trust in customer relationships and make better decisions, with a direct impact on how your products are viewed by healthcare professionals. Axienta’s Medical Rep Information System complements the retail execution module.

Integrated marketing information

The focused Medical Rep module’s integration with the sales system allows management to assess if marketing strategies are working by gauging the demand created through visits.

Effective analytics

Easy, intuitive reporting and analytics merge the information from different sources to give insights and overviews that aid strategy for a holistic approach to your business.

Key Clients in Pharma Industry