The Pharma industry’s unique dynamic that relies on influencers to drive sales rather than consumers amplifies the importance of relationships. Trust is key in this regulated market, as is the ability to track inventory quickly.
Tracking of product batches and expiry information enable product recalls that support the regulatory framework and your reliability.
Build a database and drive MIS to augment decision making and give you an edge in a market where marketing information and sales are closely coupled.
Informed medical reps foster trust in customer relationships and make better decisions, with a direct impact on how your products are viewed by healthcare professionals. Axienta’s Medical Rep Information System complements the retail execution module.
The focused Medical Rep module’s integration with the sales system allows management to assess if marketing strategies are working by gauging the demand created through visits.
Easy, intuitive reporting and analytics merge the information from different sources to give insights and overviews that aid strategy for a holistic approach to your business.